The Molino Stucky is a Neo-Gothic building in Venice (Italy), on the western end of Giudecca Island, near the ancient village Fortuny. It was designed by Ernst Wullekopf.
It was taken on by the Acqua Pia Antica Marcia company (part of the Acqua Marcia Group) in 1994 and a restoration by the Sovrintendenza alle Belle Arti began in 1998. The company went into partnership with the Hilton Hotels chain in the mid-2000s, with a plan to turn it into a hotel and conference centre with 379 rooms, a rooftop swimming pool and a two-thousand seat conference room.
Hilton Molino Stucky Venice asked me to study a new brand with the aim of creating a series of new products dedicated to Molino Stucky.
The Stucky 1895 logo comes to life from the structure of the Molino itself, strongly characterizing its historicity. The font used was extrapolated from the stone engraving on the upper part of the Molino, which recalls the Swissman builder Giovanni Stucky, that built it between 1884 and 1895. It was first built as a flour mill supplied by boats across the lagoon and also operated as a pasta factory.
The first celebratory product of the new Stucky 1895 brand is a Gin distilled from a proprietary secret recipe. The personalized Venice Lagoon Gin is composed of traditional botanicals such as juniper, Bengala pepper, citrus peel and other 4 Venetian Lagoon botanicals: “Sea Fennel, Sea purslane, Ploughman's-spikenard and Sea wormwood”. Hand-crafted and hand-selected, their natural flavours are captured through a delicate distillation process called London Dry Vapour infused, resulting in a distinctive classy gin.